Shoom CMYK Remix - Augmented Reality Art Collection
An Exclusive Graffio Arts Release
Project Overview
Graffio Arts presents an exclusive release of the legendary Shoom artwork from 1987, now available as collectible fine art prints for the first time. The Graffio Arts CMYK remix transforms the original iconic artwork by incorporating official Shoom photography, vintage flyers, and authentic music, all delivered through an innovative augmented reality experience.
Historical Context
Danny Rampling stands as a pivotal figure in British electronic music history, widely recognised as one of the founding fathers of the UK's rave movement. Following an influential trip to Ibiza in 1987 alongside Paul Oakenfold, Danny Holloway, and Nicky Holloway, the group returned with a mission to recreate the Balearic spirit in London.
Danny's vision materialised in a basement gym in London, where he adopted the iconic yellow Smiley face for early promotional materials. Thus, Shoom was born. Within this new British context, the symbol became synonymous with the Acid House movement and remains an enduring emblem of dance music culture thirty years later.
Art Collection
This project features a series of limited edition giclée art prints created from original flyer materials provided by Danny Rampling. The collection combines previously unseen footage and artwork, transformed into an augmented reality experience accessible to print owners through the Graffio Arts AR app.
The project also includes an exclusive interview with Danny Rampling, conducted at 93 Feet East on Brick Lane in London, exploring the origins of Shoom, the inspiration behind the original artwork, and Danny's vision for its future evolution.
This collection bridges the gap between historical rave culture and contemporary digital art, preserving the legacy of one of electronic music's most iconic symbols.
Company: Graffio Arts
Design and production: Andy Harper
AR Development: Andy Harper
With Special Thanks: Darren Cleary
With Special Thanks: 93 Feet East - Brick Lane, London
Historical Contributor: Danny Rampling
AR Release: Current
Design and production: Andy Harper
AR Development: Andy Harper
With Special Thanks: Darren Cleary
With Special Thanks: 93 Feet East - Brick Lane, London
Historical Contributor: Danny Rampling
AR Release: Current
