Extending Factory Records artwork with Augmented Reality layers.
This project explored the intersection of music history and cutting-edge technology by overlaying augmented reality experiences onto iconic Factory Records artwork. Commissioned in 2020, the series reimagines the legendary label's visual identity through an AR lens, creating immersive digital experiences that honour the original punk ethics of Wilson, Erasmus, Saville and their contemporaries.
The project investigates themes of anti-consumerism and cultural responsibility, using augmented reality as a medium to distort and recontextualise our relationship with reality itself. By layering digital content onto physical Factory Records sleeves and promotional materials, the work creates new dialogues between past and present, questioning how we consume and interact with cultural artefacts in the digital age.
The images below function as AR markers that activate when viewed through the Graff.io Arts AR app, triggering unique augmented reality experiences that transform each Factory Records artwork into an interactive digital encounter.
Concept & AR Development: Andy Harper
Company: Graff.io Arts
Commissioned by: Darren Cleary
Client: Factory Records
Year: 2020
Medium: Augmented Reality, Digital Art
Company: Graff.io Arts
Commissioned by: Darren Cleary
Client: Factory Records
Year: 2020
Medium: Augmented Reality, Digital Art
Each AR experience is carefully crafted to complement rather than overshadow the original design work, respecting the integrity of Peter Saville's iconic visual language whilst introducing contemporary commentary on digital culture, authenticity, and the commodification of artistic legacy. The augmented layers reveal hidden narratives that emerge when analogue meets digital.
The series serves as both homage and critique, celebrating Factory Records' revolutionary approach to music and design whilst interrogating how digital technologies can either enhance or diminish our connection to cultural history. Through these AR interventions, viewers are invited to reconsider their relationship with both physical and digital media, exploring new possibilities for cultural preservation and reinterpretation.
